We followed lean startup / design thinking concepts to validate and head the project. The first step was to develop the architecture of the tool and understand the key points. The entire interface design was prototyped at InVision. We did extensive benchmark research and interviews with potential sellers to understand our competitor’s and customers’ needs.

In order to gain agility, we created a design system for standardization, with the internal admin we use pre-molded frameworks. About the Ads Showcase area, we did an extensive A/B testing to understand the best formats, positions, and conversion in 3 sites: Americanas.com, Submarino and Shoptime.

We held regular product meetings with the Support and Business teams. About the technology priorities, we created a mature roadmap where we were able to validate the product value before doing surveys and interviews with marketplace sellers.

We proved our value to the company by achieving top positions on the main pages through researches and analysis of the conversion and reliability of the B2W showcases. With a very small team, we achieved an average monthly revenue of R$ 1 million in just 2 years of operation.