Service design workflow

The structure of my workflow based on Double Diamond and adapted to a design perspective focused on my daily needs. You can find a version of my Miro template here. These phases work as a map and I use to organize my thoughts and create a vision and documentation of my creative process.

Empathize

“Empathy is our ability to see the world through other people’s eyes”. Deepen user issues and needs:

Research, Interviews, Data analysis, CS Tickets, Journey Map…

Empathize
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Define
Define

Define scope, metrics, and give visibility for high-impact opportunities to be explored.

Insights, Problem statement, CSD Matrix, How Might We…

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Ideate

“Represents a process of “going wide” in terms of concepts and outcomes”.

Rethink flows, Brainstorming, Co-creation Workshops…

Ideate
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Prototype
Prototype

Understand the correct timeline for prototyping to avoid costly mistakes such as becoming too complex.

Wireframes, Figma mockups, Critiques, User tests…

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Test, Launch and Documentation

Gradual releases according to users’ approval and ongoing analysis to ensure the performance.

Specs definition, AB Test, User interviews, Analytics…

Test, Launch and Documentation